Lifestyle is so much deeper than everyday choices. What we eat, what we wear, how we move, and what we experience make us each individual. In celebrating the small moments, we can inspire and inform viewers. When I get excited and inspired from footage, I know I’m creating a great video that will excite and inspire viewers.  

     I’ve worked across a number of content lengths in both editorial and native ad content from the first cut through finishing. I bring out the unique elements of each video and elevate everyday moments into exciting experiences, whether it was shot on professional or phone cameras. But lifestyle content can also share powerful messages when a subject’s everyday moments are anything but, and I’m passionate about bringing impact to these unique stories. 

Collaboration is paramount when sharing these stories, which can’t be accomplished without strong postproduction processes. I can both step into an established workflow and create new or improve existing workflows. I’ve been involved with testing and implementing postproduction tools such as review and approve tools, asset management systems, and remote editing platforms, and understand the efficiency, flexibility, and value they bring to the creative process. 

With my combined creative and technical skills, I create engaging and inspiring content in an efficient, organized, and technically savvy collaborative environment.